Animation & AI Film Director

Felipe Machado

Twenty years of animation craft — stop motion, CG, game cinematics. Now directing the next era of filmmaking.

Head of Studio — Silverside AI · Silicon Valley · One of the studios behind Coca-Cola's AI holiday films · Ad Age A-List 2026 · Super Bowl LX · silverside.ai ↗ ·Head of Studio — Silverside AI · Silicon Valley · One of the studios behind Coca-Cola's AI holiday films · Ad Age A-List 2026 · Super Bowl LX · silverside.ai ↗ ·

Selected Work

One body of work, two decades, every technique — the tags tell the story.

Holidays Are Coming

Coca-Cola — Holidays Are Coming 2025

AI Film · Co-Director · Silverside
Clio Winner 2026

Manscaped

AI Film · Clio 2026
Super Bowl LX

Svedka — Contagious

AI Film · Super Bowl LX

Coca-Cola — Rivals

AI Film · Creative Direction

Coca-Cola — Food Fights

AI Film · Creative Direction
Ray3 Launch

Luma — Ray3 Launch Film

AI Film · Creative Direction

The Story

Learned the job by hand. Still learning to share it.

I started by moving puppets and scanning 2D drawings. Then I became the computer guy. Then a director. Motion design at MTV, craft at Roof, years at Lobo. Along the way: stop motion for Disney, car CG for Toyota, game cinematics for Riot and Garena, a CG holiday film for Coca-Cola.

My title kept changing. The job didn't: protect the idea from board to screen. Today I'm head of studio at Silverside, where we've worked on AI films for Coca-Cola, a Super Bowl spot and a Clio winner. The urge to make things myself has only gotten worse.

silverside.ai ↗
Felipe Machado — on call, in character
The Head of Studio, taking your call

Before the machines: frame by frame, rig by rig.

Valorant — ISO Trailer

Game Cinematic · Director · Riot Games

League of Legends — Immortalize Greatness

Game Cinematic · Director · Riot Games

Free Fire × Alok — Vale Vale

Game Cinematic · Director

Disney — A Chance to Fly

Stop Motion · Director

Toyota — The Journey

Animation · Director

Becks × Tomorrowland

CG · Director
Stella Artois — Catch a Star

Stella Artois — Catch a Star

Animation · Director

ALA — A Hope Story

Animation · Director

Unicef + ING — Vika's Dream

2D Animation · Director

Malaria No More

Animation · Director

CCSP — Anger

Animation · Director

The turn. Training models with artists, printing masks, opening festivals — before AI was an industry.

SHN — AI Masks

Experiment · Model Training · Print

Pixel Show 2023 — Festival Opening

AI Film · Director · Early GenAI

Full archive — every film, by technique: 3D, 2D, stop motion, AI →

Approach

01Concept & Story Direction

Ideas into clear, cinematic narratives — story, tone and visual direction locked before a single frame is made.

02Animation & Craft Direction

Twenty years of frame-by-frame discipline — stop motion rigs, CG pipelines, 2D cel. The eye came first.

03AI Film Production

AI as a production medium, not a shortcut. Generative pipelines directed like animation teams — intent, continuity, control.

04Creative Direction at Scale

Leading the studio at Silverside: pipelines, mentoring, and the last look before work goes out the door.

Recognition

Jury — LIA 2026 (Production & Post / Music Video) · AICP · Webby Awards · Young Lions Film 2026